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Naterra

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Company Headquarters

601 Fritz Drive, Coppell, TX, USA

Driving Directions
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Brand Description

Founded in 1923, Naterra is a creator of beauty, baby care and personal care products. Brands include Tree Hut, Baby Magic and Splash.

Key Personnel

NAME
JOB TITLE
  • Luis Garcia
    Chief Marketing Officer
  • Brice Beehler
    Vice President, Supply Chain and Operations

Yearly results

*All sales figures and related information presented in this report are based on data from the previous calendar year.

Sales: $380 Million

Naterra International owns Tree Hut, Baby Magic and Body Drench. It has added a fourth: Splash, a new line of body care for kids.

The company’s popular Tree Hut brand has been betting big on sports—specifically sports fans. It booked a 30-second TV commercial during  Super Bowl LX and was named the exclusive body scrub brand of the University of Connecticut women’s basketball team.

Last September, Naterra International commissioned its $120 million manufacturing and distribution facility in Fort Worth, TX.

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